Amul in the Amid of Corona Virus Crisis
Amul-Ad-CoronaVirus Late evening on 24 March, India’s Prime Minister Narendra Modi announced a stringent 21-day lockdown and No one will be allowed to move out of their homes from midnight to control the spread of the novel coronavirus . Even though essential services were exempted from the lockdown said by the PM, families across India rushed to grocery stores and dairy to stock up on essentials that night. Being an essential food item , dairy products were exempted from the lockdown. India enforced a lockdown from 25 March to 7 June and most industries’ Supply chain was disrupted and also essential perishables like fruits and vegetables witnessed repeated fluctuations in prices and availability. But there were no instances of scarcity of dairy products or consumers being overcharged. Over the next three months Amul fulfilled the rising demand for milk as household consumption shot up. Demand for the long-lasting Amul butter and products like cheese nearly doubled...